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About us


We are creating a future where humans can make the most of their unique strengths.


David Minarsch
Co-Founder & CEO

Harriet Wright
Co-Founder & Advisor

Chia-ying Tsai
UX Designer

David Minarsch

Co-Founder & CEO


David holds a Ph.D. in Economics from the University of Cambridge. His academic research in applied game theory has a focus on social networks, conflict and electoral competition. Following the completion of his Ph.D. studies David worked as a Data Scientist for mobile payment and loyalty platform Yoyo Wallet and launched voter engagement tool Azembly. David is particularly motivated in understanding human behaviour. He is building Panopy to empower individuals to make the most of their talent and help them discover their hidden strengths.